The cupertino effect; spell check failure & "The The Impotence of Proofreading" has published a page dedicated to the Cupertino Effect. This page includes errors which actually made it to press including this beauty:

"Quaker Maid Meats Inc. on Tuesday said it would voluntarily recall 94,400 pounds of frozen ground beef panties that may be contaminated with E. coli. (Reuters)."

What is the Cupertino Effect?

The Cupertino Effect is the name given to an event when auto spell check functions replace a word with an erroneous entry. The Cupertino Effect got its name when Word '97 replaced the misspelt word "cooperation" (without a hyphen) with Cupertino (the birth place of Apple).

"The The Impotence of Proofreading," by Taylor Mali

Taylor Mali's funny performance highlights the dangers of the Cupertino Effect without proofreading! Warning, this video contains some adult humour.

Let this be a reminder that spell check might not always be our friend!

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